"Fouder Dewi began The Lekker Company in 2014. With only 100 glass jars, her kitchen table and Pinterest to lead the way, she was on the mission to create natural skincare products that people could feel good about using.

For years, Dewi created a vast range of products from lip balms and body butters to haircare and deodorants all which, were sold at markets and independent stores. It was only in 2018 that Dewi’s small-scale, homemade initiative quickly grew when she caught the attention of the Albert Heijn Product Pitch jury. They saw great potential to bring her vision to the shelves of Holland’s largest supermarket nationwide. Faced with an opportunity of a lifetime, Dewi decided to focus her product offering to her best-seller cream deodorant."