"Herbivore believes in the power of nature to bring tangible results you can see and feel. We make our products, ingredients, and packaging as gentle on the planet as they are on our bodies.
We bring you products that are safe, truly natural and highly effective. All of our formulas are original, created and tested by us, on real people — never on animals and always from scratch. All of our products have an emphasis on natural, high-quality ingredients. We package in glass and paper, using recycled & recyclable plastic only when necessary. We are always free of synthetic ingredients, including dyes, fragrances, and parabens. By formulating without synthetic ingredients, we strive to create products to be as biocompatible as possible.

Knowing that everything we put on our skin quickly absorbs into our bodies, we ethically source the finest raw natural materials the earth has to offer. With ingredients ranging from French pink clay to Brazilian gemstones, we formulate treatments that combine essential vitamins, minerals, and botanicals to restore skin to its optimum health and vitality.

In addition to creating products that give you noticeable results, we also create our products with personal rejuvenation and a little indulgence in mind. We believe that daily bathing and skincare rituals should be enjoyable — a way to carve out some much-needed downtime in your hectic routine. From thoughtfully designed packaging and labels that really allow our ingredients to shine through, to intoxicating scents and luxurious textures, we truly want you to love your skincare and bathing routines.

Founded by Julia Wills and Alexander Kummerow in 2011 in their Seattle kitchen. "